Elin has been an active member of KBN since 2015, and was appointed as Chairperson in February 2019. Elin’s day-job and full-time role is as a partner in GHQ, a branding, advertising, and design studio based in Killarney, which she co-founded in Limerick in 2003.

GHQ have worked with multiple brands, from start-ups to blue-chip companies, not-for-profit to pharmaceutical, and from the arts to manufacturing. We specialize in the strategy, and delivery of a brand’s visual vocabulary through all aspects of the marketing, design and communication mix.

Your brand is not merely your logo or an image, it is a multi-level experience created by a dynamic visual strategy for the product it embodies. We offer brands concepts and visuals that are custom to them, not found or purchased anywhere else. Through research, analysis, and close collaboration with our clients, we create clear, concise, and engaging solutions.

Our services include naming, visual identity, digital promotion, and rollout strategy. We practice a comprehensive approach to develop a design and management strategy tailored for each project.

Within GHQ, Elin specialises promoting female-owned and led businesses, helping and advising female start-up’s and SME’s on every aspect of the development and promotion of their brand.