Revolution E

Full Day E-Business Conference with SEO Workshop & Trip Advisor Masterclass

With 5 speakers, and a total of 9 sessions including a choice of 2 afternoon master classes, this one day conference event will focus on optimising your business online.

Giving you the tactics you can use to drive more qualified traffic to your site, then convert these people into buying customers.

You’ll learn how to manage your online reputation, the ins and outs of conversion optimization, customer retention, reputation management, SEO, marketing automation, common Vat and eCommerce issues, and much more.

Tickets: €75 – Includes: Lunch & Refreshments throughout the day.

Keynote Speaker:

Daniel E. Craig (Vancouver Canada), Trip Advisor Consultant, Global Leading Expert on Online Reputation Management.

Special Guest Speaker: Theo Lynn, Associate Dean of Industry Engagement at DCU Business School & Principal Investigator of the Irish Centre for Cloud Computing & Commerce.

Guest Speakers:

Francis Moriarty- PSC , Jean Philippe Pierre – Former Manager IBM, Clio O’Gara – Manager Tierney’s Automated Solutions

MC: Breda O’Dwyer – External Services Manager ITT

CHOICE OF 2 EVENING WORKSHOP MASTERCLASSES:

  1. Everything You Need to Know about SEO Workshop Masterclass with Theo Lynn
  2. 2. Trip Advisor Masterclass with Daniel E. Craig with guest speaker: Clio O’Gara

SCHEDULE FOR THE DAY:

8:30am -9:15 B2B Networking & Coffee

9:15am Opening Revolution E

9:30am PSC – Francis Moriarty: VAT and eCommerce issues

Francis will give a brief introduction to the additional VAT issues which business owners encounter when they sell online. Depending on circumstances, businesses may have to consider registering for VAT in multiple countries, which would cause significant administrative difficulties. However, the Mini One Stop Shop (MOSS) scheme can be applied which means having to register in one jurisdiction only.

10:00am – Jean Philippe Pierre, Formerly IBM: Driving Revenue Streams

Jean Philippe discusses how consumer-driven revenue has shifted and evolved. Using different models and deploying diverse strategies, learn how businesses are now building additional revenue streams to secure their market position. Using a prescriptive approach, companies can find out how to focus on what works best within their unique, overall consumer strategy. Understand logistical, philosophical issues at play in this new world…and if there is a future for your brand, product or service.

10:30am Theo Lynn: You don’t need a cloud computing strategy

This presentation will discuss cloud computing for business. It will discuss the common opportunities and challenges of cloud computing. Rather than a cloud strategy, the presentation will focus on the need to focus on business goals rather than computing paradigm. The presentation will discuss how cloud computing can help achieve business goals and illustrate these with examples.

11:15am Comfort and Refreshment break

11: 45am Keynote Speech-Daniel E. Craig: Taking Control of Your Business’s Online Reputation

Increasingly, consumers turn to online reviews and social media channels to seek purchase information and advice from the source they trust most: other consumers. The trend has given rise to a critical function for businesses: online reputation management. In this session, we discuss how businesses can take control of their online reputation to drive higher awareness, build positive impressions and increase revenue.

12:30pm Panel Discussion-Facilitated by: Clio O’Gara – Tierney’s Automated Solutions.

Panel: Francis Moriarty, Jean Philippe Pierre, Theo Lynn, Daniel E. Craig.

1:15pm Lunch

2:15pm 2 Masterclass Workshop Options (Please chose one)

Option 1.

2:15 – 5:15: Theo Lynn – Everything you need to know about SEO but were afraid to ask

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. SEO plays a fundamental role in optimising the success of a website, as research shows the majority of search engine users do not look beyond the first page of returned results. SEO generates high-quality traffic by ensuring that the site is ranked highly for chosen keyword phrases after a user performs a search query.

This seminar will cover the following topics:

  • how search engines work
  • the relationship between page quality and search engine rankings
  • the relationship between page utility and search engine rankings
  • common SEO tactics to optimise page quality and page utility
  • answers to frequently asked questions on SEO by Irish firms
  • bad practices to correct and avoid

Each participant will receive an IC4 SEO workbook.

Option 2.

2:15 – 2: 45pm Clio O’Gara: Automated Solutions for Hospitality

With increased competition, the hospitality sector now requires technologies that will provide a rich and personalised experience for every single customer or guest. Automation that uses Artificial Intelligence (AI) is one such new technology that is rapidly changing the face of the hospitality sector. In fact, innovations like machine learning, AI autonomous agents, and virtual reality are deeply changing the workforce and rapidly transforming jobs once considered impervious to change. Let’s examine the practicality of investing in AI and automated solutions.

2:45 – 3:15 Mary Rose Stafford: The IoT Future Impact (TBC)

3:15 Coffee Break

3:30 – 5pm: Daniel E. Craig – All About TripAdvisor for Hotels and Tourism Businesses

With 390 million average monthly unique visitors worldwide, TripAdvisor is the world’s largest travel site. For hotels and tourism businesses, the higher the ranking on TripAdvisor, the more referrals generated. In this session, we demystify TripAdvisor as a marketing tool and explain how to get it working for your business.

  • Whipping your TripAdvisor page into shape
  • Understanding TripAdvisor’s algorithm and climbing the rankings
  • Tips, tools and techniques for making the most of TripAdvisor
  • Responding to reviews and tracking performance
  • Q&A
  • Category: KBN Events
  • Date: March 10, 2017
  • Location: Rose Hotel, Tralee, Co Kerry
  • Time: 8.30am - 5.30pm
  • KBN Members: €55
  • Guests: €75

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